What is Acura? For people who are car enthusiasts, the name might ring a bell as it is one of the upscale automakers which are renowned for producing cars that have impressive and elegant level of features, luxury, and most importantly, performance. It has come for a long way in a brief period of time. In comparison to many older automakers in the market, the history of Acura Company is relatively short. It was first introduced to the United States market by Honda, as its parent company back in 1986 in order to create a focused separate division for its luxury products. During the initial days though, there are only two cars that were put on a show, the Integra sport sedan and coupe as well as the Legend sedan which was renowned back in the days as the true, first Japanese-made luxury vehicle which was sold in America. Even though, its creation is intended more to the audience of North American automotive market, this Acura brand was relatively quick in being successful.
Many consumers stated that they like the performance, the features, as well as the image and the look that many Acura cars deliver. The fact that its parent company are Honda served as another factor in behind its success, since many consumers trust the reliability and the reputation of Honda for being the producer of cars with low costs for maintenance and ownership. Back in the 1991, the company announced its own unique jewel, the all-aluminium-made NSX car, which is an exotic sports car that can deliver a good performance with a lower price for purchase and maintenance. The company faced its first significant struggle when the product line of the company grew in variation back in 1990s. Some of its car releases are low in quality so Acura struggle a little bit. It also faced the risk of losing loyal customers as the company changed the name of Integra and Legend with alphanumeric names. To deal with this, the company decided to join on the bandwagon of luxury SUV during the mid-era of 90s. However, it still did not match the expectations of the customers.
 |
| Acura MDX |
 |
| Acura NSX |
After the 90s, the company decided to revamp the range of its products for the new millennium needs. Thus it released many new SUV cars that cater to the needs of families by featuring three-row seats in the car. Meanwhile the Integra line was changed with the new sport coupe the company has made. It also made many redesigns on some of its most popular cars back in the older days. Nowadays, Acura Company is still one of the most popular automakers in the industry, as it is striving to find its definite niche and soul by improving the quality of their auto products in terms of value, performance, and technology.
0 Response to "The Overview of Acura"
Post a Comment